Corey’s first book titled The Digital Marketing Success Plan is available now on Amazon.
In this episode of The Progressive Agency Podcast, we welcome Corey Morris to share his thoughts on the rapidly changing world of digital marketing and SEO from the perspective of someone with nearly 20 years in the industry.
He emphasizes the critical importance of strategic planning in digital marketing to ensure ROI and avoid common pitfalls, such as misalignment between marketing efforts and business outcomes. He also shares the START framework that he developed, which proves a structured approach to digital marketing planning and execution.
We also touch on the impact of AI on digital marketing, the need for adaptability in marketing strategies, and ways to address trust issues some businesses may have with past digital marketing or agency experiences.