Pricing Agency Products and Services Without Fear with Casey Brown

In this episode of The Progressive Agency Podcast, we welcome Casey Brown to teach us how to price our products and services boldly and confidently. For nearly 15 years, Casey has seen it all when it comes to agency pricing and wants to help agencies know their worth and charge for it appropriately

She shares how companies can stop undervaluing their products and services to clients (new and legacy), why overcommunication is unnecessary when increasing prices, setting boundaries around pricing and the services you provide, and more.

If you’re an agency owner, you probably already know that you deserve to be paid more for your work. Now’s the time to figure out your true value proposition and execute on it to start getting paid what you’re really worth.

What you will learn in this episode:

• Getting a realistic understanding of your value proposition
• How to raise your prices responsibly
• Is it worth increasing prices on legacy clients, or is it time to let them go?
• Having self-awareness about how you work for pricing structure
• Building trust and proving value to new clients
• The price-quality effect

Resources:

• Website: https://boostpricing.com/
• YouTube: https://www.youtube.com/@boostpricing
• LinkedIn: https://www.linkedin.com/in/caseybrownboost/
• Boost Blog: https://boostpricing.com/2017/06/15/price-increase-tmi/