In this episode of The Progressive Agency Podcast, we welcome Casey Brown to teach us how to price our products and services boldly and confidently. For nearly 15 years, Casey has seen it all when it comes to agency pricing and wants to help agencies know their worth and charge for it appropriately
She shares how companies can stop undervaluing their products and services to clients (new and legacy), why overcommunication is unnecessary when increasing prices, setting boundaries around pricing and the services you provide, and more.
If you’re an agency owner, you probably already know that you deserve to be paid more for your work. Now’s the time to figure out your true value proposition and execute on it to start getting paid what you’re really worth.